Cookies Policy
We, Peru Nature Treks, use cookies and similar tracking technologies to enhance your experience, ensure the security of our booking platform, and analyze website usage. This Cookies Policy explains what cookies are, how we use them, and your rights to manage them, in strict compliance with the Peruvian Personal Data Protection Law (Law No. 29733) and the principle of requiring prior, informed, express, and unequivocal consent for data processing. Our objective is to provide a clear and trustworthy (EEAT) overview of our digital data practices, emphasizing the necessity of certain cookies for the safety and functionality of high-altitude trek reservations.
1. What Are Cookies and How We Use Them
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit our website. They allow the website to remember your actions and preferences over time. We use cookies to ensure that your experience on our site is consistent, efficient, and, most importantly, secure.
- Purpose of Cookies:
- We utilize cookies to personalize content, remember language preferences, and store items in your booking cart before checkout.
- We employ analytical cookies (e.g., Google Analytics) to understand how Travelers use our website, which pages they find most useful, and how we can improve our services and content related to Peruvian tourism.
- We rely heavily on security cookies to detect fraudulent activity, monitor login attempts, and protect the integrity of the sensitive financial and passport data submitted during the trekking reservation process. We consider these essential for secure bookings.
- Peruvian Legal Requirement:
- Where the use of cookies involves the processing of personal data (e.g., tracking a unique user ID), we treat this activity as regulated data processing under Law No. 29733. We ensure that clear, comprehensive information is provided about the use of cookies and what happens to the information collected.
2. Types of Cookies We Implement (Experience)
We classify the cookies used on the Peru Nature Treks website into four essential categories to give you precise control and understanding of the data being processed.
- Strictly Necessary Cookies:
- We use these cookies to enable core website functionality, such as navigating between secure pages and remembering your consent settings. They are essential for the site to operate and cannot be disabled without severely affecting booking capabilities.
- We require these for the successful completion of a booking transaction and for maintaining session security, which is critical when handling reservation deposits and confidential client data.
- Performance and Analytics Cookies:
- We collect aggregated, anonymous data on visitor numbers and page views to understand website performance and improve the content structure (EEAT). These cookies help us identify popular treks and areas needing improvement, but do not store directly identifiable personal data.
- Functionality Cookies:
- We remember your choices (such as username, language, or region) to provide enhanced, more personal features. These cookies can be set by us or by third-party providers whose services we have added to our pages.
- Targeting and Advertising Cookies:
- We partner with advertising networks (only with your explicit consent) to track browsing habits and display relevant advertisements for Peruvian tours and treks on external websites. We use this to fund our operations while maintaining strict privacy controls.
3. Your Consent and Management of Cookies (Authority & Trust)
We believe in giving you full control over your data. In adherence to the strict consent requirements of Peruvian law, we seek explicit consent before placing any non-essential cookies on your device.
- Obtaining Consent:
- We present a prominent cookie banner on your first visit to our site, clearly requesting your consent for non-essential cookies. Your acceptance must be affirmative and specific, and we do not assume consent by continued browsing.
- You have the right to freely give or withdraw your consent at any time. The withdrawal of consent for non-essential cookies will not affect the legality of any processing carried out prior to the withdrawal.
- Managing Your Preferences:
- You can modify or withdraw your cookie consent at any time using the dedicated management tool accessible via a permanent link on our website footer.
- You can also block or disable cookies by adjusting your browser settings, though we warn that disabling strictly necessary cookies may prevent the successful use of our online booking features and access to secure areas of the site.